Lifeless.® Clothing Co. is an inventive and venturesome fashion enterprise situated in the bustling city of São Paulo. With a novel vision and daring demeanor, the brand aspires to depict and extol the diversity and multiplicity of modes and subcultures that pervade the globe.
With a distinctive and invigorating mix of urban fashion, art, music, and cultural components, Lifeless.® Clothing Co. targets individuals who yearn to express themselves in an honest and creative manner. The firm’s objective is to craft garments that embody its customers’ personalities and lifestyles, affording them the chance to distinguish themselves and exhibit their individuality in a singular way.
The idea behind the brand was conceived from the confluence of technological and psychotropic elements, translated into the Gothic typography utilized in the logo and the red and black color scheme. The Gothic typography, in opposition to the font utilized, creates a unique and character-filled signature for the brand. The amalgamation of red and black conveys fortitude, genuineness, and uniqueness, mirroring the brand’s essence and individuality.
Lifeless.® Clothing Co. contends that fashion transcends mere attire. It’s an art form, a means of expression, and a celebration of diversity and multiplicity in our society. With this vision and inventive combination of technological and psychotropic elements, the brand positions itself as a paragon of innovation and authenticity in the fashion realm.
- Agency/Creative: Estúdio Asura
- Article Title: Lifeless Clothing Co. Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Rio Grande
- Market Region: South America
- Project Deliverables: Art Direction, Brand Design, Logo Design
- Industry: Fashion
- Keywords: Streetwear, Clothing, Apparel, Fashion
Brand Designer: Bernardo Nascimento