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Lidl Keeps the Love Fresh

Lidl Keeps the Love Fresh

BBDO Belgium – Lidl

This valentine, Belgians showed their lover true emotions, with a fresh emoji. Supermarket chain Lidl inspired them with a unique new packaging for bananas, peaches and eggplants – the most commonly used love emojis. They were presented in “message boxes”, as an ideal for a Valentine message.In recent years, food emojis became a popular way to send explicit love messages in a more subtle way. This Valentine, they could also be used outside the digital chat boxes.Lidl inspired its fans to go for real, tangible and fresh emojis this year. Fresh peaches, eggplants and bananas, straight from Lidl supermarkets. Each of these fresh foods got a new “message box” packaging that was customizable with a personal message.For those who didn’t make it to the store, Lidl had an extra surprise. The supermarket chain came to train stations and shopping areas and provided commuters with free message boxes filled with fresh emojis.Thousands came home with a real love message, straight from the heart. One that, for sure, was fully appreciated.

CREDIT

  • Design Agency: BBDO Belgium
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Lidl Keeps the Love Fresh
  • Brand / Project Name: Lidl
  • Production Credits: Production Company: BBDO Productions Packaging Production: Hans Bos Production Lead: Patricia Van De Kerckhove Producer: Silke Ricour DOP: Ilona Vanouplines Video Editors: Dejvi Vandeveire, Valentin Taminiau Sound Production Company: BBDO Productions Photographer: Marcel Veelo
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Research / Insight, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World
  • Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
  • Location: Belgium
  • Market Country: Belarus
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Plastic, Pulp Carton

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