Our task was to create a visual communication system for the floral boutique Liana Flowers in Vilnius.
The owner’s name, Liana, is the basis for the name and visual concept of the project.
We used thin and flexible lines with neat, elongated oval-shaped leaves and small, simple-shaped flowers as a graphic representation of a liana.
The plant has one beginning and countless branches. The liana grows: it starts on one object and continues on the next, linking them together like a real liana curls around the trunks of trees in the jungle, striving higher and farther.

Thus, a connection is formed between all the elements of the corporate identity.
The image of the liana on each of them is a continuation of its growth. We don’t use different lianas on each individual example, but always one, which has infinite potential for growth and expansion. The flexibility of the plant allows us to create many variations of examples for any task, keeping the main principle: the growth and movement of the liana shouldn’t stop! This is how the liana acts in nature, and this is how it acts in our project.
The leaves of the liana are green velvet, it shimmers with different shades under the sunlight: from the dark shade of fern, through the rich ivy to the color of young spring grass. We used these colors in the identity because they contrast well with each other, while staying within the natural green palette.
We also used the font Belarus for the logo. This is a modern ribbon antiqua font that references mid-20th century poster graphics. This laconic font works well at different scales, remains readable and fits the mood of the graceful liana interlacing on the corporate identity carriers.