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Lian Xiang Perfume Packaging Design

Lian Xiang Perfume Packaging Design

As an oriental beauty brand, Lianxiang aims to carry forward and inherit the traditional oriental aesthetics. This time, Lianxiang perfume brand mainly develops product packaging design for the Miao culture in western Hunan. The Miao nationality is a minority with a long history. The most representative ones are the silver headdresses and neck ornaments worn by the Miao people. The silver ornaments have become the most representative symbolic features of the Miao people. The silver neck ornament is a symbol of the design of the vessel. The front and back sides of the bottle are embedded with metal parts of the Miao silver neck ornament. The Miao batik pattern and the pattern of two dragons playing with beads are engraved on the bottle body. The shape of the bottle cap is based on the Miao horns. The design is inspired by silver ornaments.
The color matching of the entire bottle is also designed according to the blue clothing of the Miao people and the color matching of silver silver ornaments. The blue glass bottle is matched with silver metal parts, which presents a modern feel without losing tradition. beauty.
The box-shaped structure adopts the form of opening up and down, the lid part of the perfume bottle body is hollowed out, and then the bottle neck, bottle bottom, lid part graphics and text information are reflected by the process of beating and hot silver, and the box body as a whole People have a modern and simple feeling; when the box is closed, the perfume bottle in the box will protrude from the hollow, and the shape structure of the product can be seen intuitively from the front of the box, which enhances the recognition of the product and is compact The box-type structure reduces or does not use ink printing, so as to achieve the concept of environmental protection.

CREDIT

  • Agency/Creative: Qin Luo
  • Article Title: Lian Xiang Perfume Packaging Design
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: China
  • Agency/Creative City: Shenzhen
  • Industry: Fashion
  • Keywords: WBDS Agency Design Awards 2022/23

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