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Elevating Ice Cream Branding with Wowchi’s Gold Foil Maneki-Neko Design

Elevating Ice Cream Branding with Wowchi’s Gold Foil Maneki-Neko Design

This limited-edition Wowchi ice cream is a celebration of tradition, culture, and charm, delivering a sensory experience that goes far beyond just taste. Combining the essence of Greek heritage with the playful artistry of Japanese culture, the Wowchi Melomakarono brings a festive treat like no other. At the heart of its packaging is the luxurious golden Maneki-neko cat, a beloved symbol of luck, prosperity, and positivity. The bold, eye-catching design of this golden cat not only radiates good fortune but also beautifully mirrors the indulgent sweetness and rich flavor of the melomakarono ice cream within.

The taste is a symphony of rich, velvety textures and aromatic spices, perfectly balanced to evoke the warm, comforting flavors of the holiday season. With every creamy bite, you’ll discover the luxurious interplay of honey, cinnamon, and buttery goodness, creating a taste that feels both familiar and excitingly new.

The packaging itself is eye catching, drawing the consumer in with its expressive and festive look and feel. The gold foil print adds an air of elegance and sophistication, elevating this treat into a work of art that’s almost too beautiful to open. The dynamic combination of traditional motifs and modern design ensures that this ice cream is not only a dessert but also a keepsake—a collectible piece for anyone who cherishes the joy of special moments.

Perfect for sharing or indulging alone, the Wowchi Melomakarono ice cream encapsulates the festive spirit. Whether you’re seeking a moment of self-pampering or a unique gift to spread holiday cheer, this is a delightful way to enjoy good fortune, one delicious bite at a time.

CREDIT

  • Agency/Creative: AG Design Agency
  • Article Title: Elevating Ice Cream Branding with Wowchi’s Gold Foil Maneki-Neko Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Greece
  • Agency/Creative City: Athens
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: Mochi, Ice Cream

  • Credits:
    Creative Direction: Alexandros Gavrilakis
    Art Direction: Sofia Pliakopanou
    Photos: Giorgos Vitsaropoulos
    3D Generalist: Arsenis Miaris

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