A designer’s work always begins with simple sketches on blank paper. These lines, which have their own dynamics and geometry, create the future history of the project.
Bright, friendly, with an emphasis on the furniture, which are juxtaposed with equally simplified graphic elements. A series of outlines of the title character of the naming of the company was created, repeating the key forms of the basic furniture of Levantine. It is possible not to be tied specifically to these silhouettes, everything is relevant to the brand’s products as a whole. They are geometric, unique and recognizable. By the same analogy, we transferred the handwritten lettering to the platform of the logo itself, namely the horn sign. With stylization and font updates, the lightweight redesign modernized the existing composition and gave it a simplicity.
The palette puts expressive accents on the monochrome shades of black and white and their variations. Everything screams “wow,” and the space around it supports these meanings with accents and the same discontinuous lines.
When it’s so hard for our eye to latch on to something worth digging deeper, we have a split second to get it interested. Simplifying, brightening, highlighting the main thing helps us find our own and continue the familiar familiarity of the Levantin design.
“With our products we want to show that in Ukraine it is possible to realize the most daring and cosmopolitan ideas, demanded by people with a creative outlook on the world! Our design establishes a dialogue about the modern pace of life, which, while eliminating luxury, leaves the most meaningful, practical, but not boring objects. They are the epitome of a more natural and free-spirited lifestyle!” Sergey Lvov
- Agency/Creative: Kontora Design Agency
- Article Title: Levantin Design Branding by Kontora Design Agency
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Non Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Lviv, Ukraine
- Market Region: Europe
- Project Deliverables: Advertising, Brand Design, Brand Redesign, Graphic Design
- Industry: Manufacturing
- Keywords: Furniture, Horns, Line, Wow, Design
Art Director: Oleksandr Romanchuk