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Lettera7 Transforms Trucillo Coffee Tins into Storytelling Masterpieces

Lettera7 Transforms Trucillo Coffee Tins into Storytelling Masterpieces

Trucillo, a historic Italian coffee roastery, intertwines the art of coffee with aesthetic culture in this project, dedicated to curating exceptional blends. This initiative celebrates the harmony between two worlds: the mastery of artisanal coffee craftsmanship and the expressive richness of visual art, where tradition meets innovation in a tribute to quality, creativity, and the profound sensory experience that coffee offers.

From this inspiring union arises the new coffee line: Estatico – Beyond the Senses. It invites you on a synesthetic journey where ecstatic geometric forms meet universal and tribal symbolism, narrating the untold stories of the caficultores and farmers encountered during travels to Honduras, Brazil, and Guatemala. Each cup becomes a portal to these distant lands, offering a sensory experience that transcends taste, sight, and smell, weaving profound human connections and cultural richness into every sip.

The packaging for the three Single Origin blends—Honduras, Brazil, and Guatemala—has been meticulously designed to reflect this narrative. Each visual element captures and preserves fleeting memories, emotions, and sensations shared with coffee growers during heartfelt encounters in these vibrant South American countries. Their deeply personal yet universally relatable stories are printed on a fabric canvas that wraps the tins, symbolizing a shared pact of trust, sustainability, and responsibility, as well as a commitment to quality that extends from the farm to the final cup.

This tactile detail reflects the Trucillo brand’s unwavering dedication to honoring the human essence behind every bean. Each tin becomes more than a container; it is a storyteller, bridging cultures, celebrating the diversity of the lands, and inviting coffee lovers to savor not only a beverage but also a profound moment of cultural connection, sensory delight, and appreciation for the craftsmanship that makes each blend truly exceptional.

CREDIT

  • Agency/Creative: Lettera7
  • Article Title: Lettera7 Transforms Trucillo Coffee Tins into Storytelling Masterpieces
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Nocera Superiore
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: Coffee

  • Credits:
    Lettera7: Lettera7

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