The concept of the Riserva Edition is inspired by the faces of fishermen, strong men who cross each wave with the same determination and make their experience the true compass that guides them in the search of what will become the “Cetara’s Gold”. These faces, furrowed by salt and shaped by wind, create a rich weave and overwhelm us in their arduous wandering, made of long silences and patient work. The bottle is covered with this network of faces and the box is enriched with a print which becomes the bearer of their stories.
CREDIT
- Agency/Creative: Lettera7
- Article Title: Lettera7 Design Packaging for Armatore Colatura di Alici Riserva
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Experience, Graphic Design, Illustration, Packaging Design, Product Naming, Research, Retail Brand Design, Tone of Voice
- Format: Bottle, Box
- Substrate: Glass Bottle, Glass Jar, Pulp Paper, Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
