Let’s Go See is a website that helps bring people together to do new things in their city, it all happens through a tour organized by a trained host that takes them to interesting places where they learn about something new (about the place, the work of someone, a life story, etc.). The tour has a very affordable price and reservations will be made through Facebook and Instagram. After each tour, there is a happy hour to end the day in a relaxed way, where these people can talk about what was learned, get to know each other better and, of course, make new friends. That’s the spirit, in a world where more and more people communicate only over the internet, to make that real connection. The site will initially work in South Africa and then expand to Europe and other continents, with the possibility of creating a mobile app in the future. The creation asked for something light, relaxed and that conveyed diversity, so a cheerful visual identity was made, with personalized calligraphic details and an explosion of colors, conveying this integration between people who want to socialize and live a new experience. The symbol is a pin and the colored rectangles inside it refer to a map (Google Maps style) viewed from above. The logo typography and visual identity are a mixture of uppercase and lowercase letters (with some more extended), thus strengthening the concept of fun that the brand proposes. The brand has two variants, Let’s Go See How It’s Made and Let’s Go See How It’s Like.