The “Let’s go?” campaign implies the organization of a popular form of entertainment – excursions to bars or jumping in a bar.
These are fascinating excursions around the city center for small groups of young people who move from bar to bar during the tour and taste various drinks. This is a fun quest where participants can find new acquaintances, have an interesting and unusual time.
The target audience is students and young people from 18-23 years old who want to take a break from endless study, have fun and make new acquaintances.
The identity of the style is based on the curved line of the route that runs from one point to another. Since the points of the route are the bars of the city, in the visual scheme the points were replaced with silhouettes of bar aesthetics: silhouettes of various glasses and glasses, bartender’s tools, silhouettes of bottles. Excursions with bar routes vary depending on the day of the week, so it was important to emphasize the type of route in the identity. For example, it can be a route through cocktail bars or a route through national bars with traditional shots or a mix format. For each route, certain silhouettes are used at the stop points, emphasizing its specifics. The color scheme also works to differentiate routes, one of the visible differences is the bright background color on which the path is located, and which allows you to quickly distinguish one route from another.
Inside the silhouettes of the elements of the bar on the route, the typography is perfectly located – this is data about the bar, its name and the name of the drink that guests will try in it. The logo is also fixed on the route line, and its letter O becomes one of the route points.
- Agency/Creative: Polianskaia Daria
- Article Title: Let’s go? Brand Identity Concept by Polianskaia Daria
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Polianskaia Daria
- Market Region: Global
- Project Deliverables: Brand Identity
- Industry: Entertainment
- Keywords: Daria Polianskaia, brand identity
Tutor: Tanya Dunaeva