Aperitivo is the epitome of good living, with more of us than ever seeking a patch of sun, a social setting and a sparkling sip as the sun begins to fade. Now Lolea is taking a bold stride into the occasion with new Lolea Spritz – a ready-to-serve sparkling wine that captures the vibrant, effortless spirit of Mediterranean living.

To bring this vision to life, Boundless Brand Design was brought on board to create a fresh new identity for the range that would convey an unmistakably laidback and life-loving vibe, the perfect canvas for this delicately bubbly, botanical spritz.

The result is a design that elevates the brand, blending intricate details, elegant finishes and a celebratory new cork opening. It highlights Lolea’s delicious, naturally flavoured liquid, and above all feels full of joy. It’s the tipple for Lolea’s Life Explorers – those who squeeze the most out of life and love to immerse themselves in new experiences, whether they are in the brand’s heartland market of Spain and Southern Europe, or further afield in US and Canada.

Boundless Brand Design rolled out new look and feel across on and off trade environments, elevating the experience and building a world of Mediterranean joy for Lolea Spritz to live in.

Hamish Shand, Founder & Executive Creative Director of Boundless Brand Design commented: “The new identity we’ve developed really captures the essence of Lolea’s spirit – bold, refreshing, and rooted in Mediterranean spirit. We’ve created a design that breathes new life into the brand, and opens the door to future innovations to embrace new audiences.”

Priti Punjabi, Global Brand Director at Zamora, commented: “A complete rebranding of any brand is always complex. We went through several designs from different agencies that did not capture the potential of Lolea’s new life, but the moment we saw our design from Boundless Brand Design, we knew. They nailed it. They saved the day on a project that was hitting a wall and took it to a new level. By far one of the best and easiest to work with agencies I have come across in my career”.

Credit to The Yard Creative for the brand positioning and photography art direction, and to Rob Lawson for the fantastic photography.