Gütermann is a large German company engaged in the production of threads, yarn and sewing accessories. One of the leaders in the global textile industry.

Product Description. High-strength threads 100% polyester. This type of sewing thread is mainly intended for products requiring increased strength. It is used in the automotive industry, furniture industry, footwear industry, clothing, etc. It is resistant to dry cleaning, pollution, prolonged humidity.

Сoncept Idea:
Threads made of polyester are durable, wear-resistant and can withstand any load. In structure, they are very similar to a cable. We decided to express the properties of the thread through a metaphor. We created a package in the form of an SUV, in the bumper of which a rescue winch cable (thread spool) is integrated. In this way, we managed to creatively reveal the advantages of the product, added an emotional aspect to it and make it stand out on the shelf. This is also a reference to auto tuning, as these threads are used in car interiors. This packaging interacts with the imagination of the buyer. The bright package allows us to quickly and clearly convey information about the value of the product and helps to reveal its unique properties.

Packaging:
The paper packaging simulates the shape of an SUV, in the bumper of which a thread spool is integrated. The colour scheme of threads repeats the colour of the car. The colour identifier for the item is the color of the car body. Thus, it is easy to choose a particular colour. The illustration is made in the style of linear graphics. A homogeneous line, like a thread, draws the silhouette and details of a car.

The packaging is easy to open. To do this, you need to unfasten the valves with «OPEN» inscriptions on the back side, and the design becomes collapsible. The spool of thread can be stored and used in packaging. Just pull the tip of the thread and the spool will begin to rotate like the winch of an SUV. Inside the cardboard bumper there is a care instruction in the form of icons. On the back of the cardboard car there is a description of the product properties, colour number, barcode and basic characteristics according to the type of use of these threads.

Layout packaging on a shelf.
The design allows you to put the package vertically, horizontally and hang it on the bracket.