Leonthe is a brand that offers style and refinement through limited series of luxury bags in the business environment.
In order to create a solid relationship with the target audience, the connection with it must be established emotionally, which is why the brand must clearly deliver the values that define it.
Leonthe is a brand that offers a sense of exclusivity and belonging to a high social class, in a subtle and elegant way.
Leonthe produces luxury bags, a quality accessory that illustrates the refinement of educated people.
A brand appreciated for quality.
The brand aims to achieve and maintain a premium status through the quality, design and usefulness of its products.
Limited series of products and their design will always draw attention to style. Those who wear this brand will feel special.
The elegance and intelligence that characterize the brand are translated by simplicity.
Minimalism is the basis of visual communication, and the logo respects this rule.
The concept is a typographic one, easy to recognize.
Rigid and sharp shapes illustrate power.
The compact appearance and the balance of the logo on the center of the letter “N” outline the imposing style that defines the brand.
The way in which the letter “O” is cut shows the bold and confident attitude, and the symbol formed is the abstract result of the homogenization of the symbols of the two sexes, Leonthe being a brand that addresses women and men with the same voice.
- Agency/Creative: Armeanu Creative Studio
- Article Title: Leonthe Fashion Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Romania
- Agency/Creative City: Bucuresti
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Naming, Brand Strategy, Packaging Design
- Industry: Fashion
- Keywords: branding, brand naming, brand design, brand book, fashion branding
Brand Designer: Catalin Armeanu