Celem is a leading company in the technology and innovation sector focused on agribusiness in Brazil. The cult of innovation and the enthusiasm for creating digital solutions are evident in its work philosophy. It is a company that cares about the planet in a practical and coherent way, with this principle guiding all of its products and services and in its DNA. Celem began its journey in early 2019 from the passion for technology that came from its main creator, Oswaldo. The clever and audacious idea came to fruition and today has become a raw material in the productivity of small and medium-sized farmers throughout Brazil. Its founders believe that technology is an instrument not only of the future, but of the present. Some ideas simply transform the way an entire ecosystem produces and operates, resulting in much greater productivity and profit, where everyone wins, including the planet.

We started with the diagnosis and immersion phase of the project, where valuable information was extracted to validate the new brand. The diagnosis phase is quite analytical, and at the end, we have what we call a brand platform. This document validates all the information gathered in the previous phase and allows the company to exist as a living organism. Based on this information, a visual and verbal language was developed that will guide all brand communication. The result of the project represents a new stage for Celem, where it will manifest itself with much more solidity and relevance in the agribusiness market, not only with a new look, but also in beliefs, values ​​and purpose.