Blucons is a company specialized in offering practical and efficient solutions for home and construction, ranging from plumbing to finishing and imported products. Its main sales channel is currently online, but the brand is expanding rapidly, seeking strategic partnerships with physical stores in Santa Catarina and throughout Brazil.

We believe in autonomy and the power of action: each person has the freedom to create, renovate, or build something new, whether in life or in their homes. For us, products are more than objects; they represent a direct connection with the challenges, desires, and expressions of our customers. Regardless of the size of your next renovation or project, Blucons is ready to offer support and accompany you on this journey.

Our biggest challenge was to transform the perception of a market that is often treated as commoditized, increasing the value not only of the high-quality products we offer, but also of the relationship with our retailers and customers. We seek to build trust, proximity, and a simple and pleasant shopping experience that goes beyond expectations.

To reflect these values, our visual identity was designed with solidity and consistency, aligned with the brand narrative. The lowercase typography, with polished and rounded corners, conveys accessibility and welcoming. The symbol derived from the logo gives the brand visual autonomy, ensuring immediate recognition, especially on channels such as social networks and other small spaces.

The color palette is anchored in blue and its variations, which evoke trust and modernity, complemented by earthy tones that refer to comfort and security. This combination reinforces Blucons’ purpose: to be a bridge between people and their ideas, inspiring them to transform spaces and build new paths.