Hoila is a premium brand that brings together quality, elegance, and functionality in the world of interior architecture. At the heart of the brand lies a meticulously designed minimal logotype, a sophisticated color palette, and geometric secondary graphics inspired by the very materials Hoila offers. These elements create a visual identity that is both understated and powerful in its coherence.
Hoila’s design language reflects timeless minimalism and a contemporary aesthetic, promising lasting sophistication. The typography is clean and balanced, while the color palette has been carefully chosen to evoke a sense of calm, harmony, and trust. Earthy tones, natural stone shades, and matte textures visually reinforce the authenticity and quality of the materials presented by the brand.
The brand’s supporting graphic system draws inspiration from architectural surfaces, material textures, and structural patterns. These geometric elements add a unique character to Hoila’s visual presence, whether in corporate identity materials or digital platforms.
Hoila’s target audience consists of design-conscious individuals, architects, and interior designers who value aesthetics and prioritize the use of high-quality materials in their projects. With its curated product range, refined yet impactful identity, and functional solutions, the brand speaks directly to this audience.
Resonating with the design philosophy of “less is more,” Hoila enriches minimalist design with meaningful detail. Ease of use and aesthetic value are always offered hand in hand — a core principle of the brand’s vision.
In short, Hoila is not just a brand of interior materials — it is a symbol of a refined lifestyle. With each product, it aims to add character to spaces, meaning to design, and inspiration to its users.










CREDIT
- Agency/Creative: Lentil Design Studio
- Article Title: Lentil Design Studio Elevates Interior Branding with Hoila’s Refined Visual Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Mark, Branding, Identity System
- Industry: Construction
- Keywords: premium interior design materials objects
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Credits:
Art Director: Gülşah Cansever