I recently had the pleasure of designing the logotype and overall branding for Lenora, a cosmetics and skincare brand committed to offering natural, science-backed products. My goal was to create a brand identity that captures Lenora’s dedication to high-quality, effective skincare, while also reflecting its natural roots and innovative approach.

The logotype is a custom, bold, and clean serif logo mark that embodies the brand’s balance of strength and elegance. The serif typeface lends an air of sophistication and reliability, essential for a brand that positions itself as a trusted name in skincare. Its boldness conveys confidence and clarity, crucial for standing out in the competitive beauty market.

Color played a pivotal role in this project. I chose a palette of greens, blues, and pinks to represent the brand’s essence. Green symbolizes the natural, plant-based ingredients at the heart of Lenora’s products, evoking a sense of freshness and renewal. Blue conveys tranquility and trust, reflecting the brand’s commitment to scientifically backed formulations that are gentle on sensitive skin. Pinks add a touch of softness, warmth, femininity and care, illustrating the brand’s focus on nurturing and healing the skin and also appealing to a wide range of consumers. This combination of colors creates a visually appealing and balanced aesthetic that aligns with the brand’s ethos.

The overall branding extends beyond the logo to packaging, brand guideline, marketing materials, and online presence, ensuring a cohesive and memorable brand experience. The design elements are clean and minimalistic, allowing the products themselves to shine while maintaining a modern and approachable aesthetic.

Working on Lenora’s branding was a rewarding experience, blending design with a meaningful mission. By combining natural elements with scientific credibility, the brand identity not only resonates visually but also connects emotionally with the target audience, promising a skincare experience that is both effective and gentle.