Leisure is a 100% Mexican company dedicated to the sale and production of cosmetics with natural ingredients and using biodegradable packaging. His story begins just before the 2019 pandemic, where Raúl Martínez together with his 3 brothers decide to start a business in the beauty industry. Their mission has always been to offer quality products at an affordable price, and although it is a good goal, Raul and his brothers thought it was something basic and something that has been seen throughout various ventures, which is why they looked for another distinctive for their business, they thought about various aspects but came to the conclusion that the key identifier in their sector is their corporate image. Thanks to this conclusion they contacted us.
We started the project looking for the key ideas that we want to transmit, concepts such as modernity, alternative and originality emerged. We focus a lot on making the brand as alternative and original as possible, we look for different examples as inspiration and then do just the opposite as a way to achieve the desired originality. This project was something that we had never put into practice before. After implementing this strategy, we found ourselves with some proposals, however we really liked the idea of using reddish and provocative tones, we used images that we had not seen in the industry. We try to achieve a mood contrary to what we are used to seeing, such as elegance and cleanliness. We really loved working with Leisure, we hope to do more projects like this.
- Agency/Creative: Fer Flores
- Article Title: Leisure Brand Design
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Guadalajara
- Market Region: North America
- Project Deliverables: Brand Design
- Format: Bottle
- Substrate: Glass Jar
- Industry: Fashion
- Keywords: brand design
Creative Director: Fer Flores