“The company Tsatsakis SA, asked us to design a range of packages for breadsticks which will be released in foreign markets. The brief was concision! “We want them to remind of Greece!”
What is the first image that comes to mind when you hear Greece? Light! Summer! Blue sky and the sea!
So we decided to use a very strong color contrast, that of the white light and the deep blue sea. The partition that joins these two colors are the characteristic white island houses designed absolutely abstract.
The product appears simple, unambiguous, surrounded by its the main components.”
CREDIT
- Agency/Creative: Lefteris Panagoulopoulos / Leftgraphic
- Article Title: Leftgraphic – Baking Stories Greek Breadsticks
- Project Type: Packaging
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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