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Left Field Brewery Branding & Packaging Refresh

Left Field Brewery Branding & Packaging Refresh

CODO Design – Left Field Brewery

Left Field Brewery—named for their love of baseball—is one of Toronto’s most popular breweries. After six years of business, they decided it was time to do some housekeeping. Left Field’s original logo was developed on a shoestring budget with the help of some friends. This approach worked for a while, but pernicious design and layout issues reared their ugly head with every. single. new. release. On a grueling “Rotation Nation” schedule—not to mention constant event promotion and merch design—these problems added up to one big headache.We flew up to Toronto and worked with Mandie and staff to dive into Left Field’s history and build on what was already working. Ultimately we created a robust new identity system (complete with merch-ready secondary and tertiary icons) and a packaging template that they can manage in-house (heartbreakingly) without having to work with an outside designer.The work has been well-received, and the new look is helping Left Field grow into the next phase of their revered brewery.

CREDIT

  • Design Agency: CODO Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Left Field Brewery Branding & Packaging Refresh
  • Brand / Project Name: Left Field Brewery
  • Production Credits: Can comps by Outshinery
  • Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation, Consumer Brand Refinement
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice
  • Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design
  • Location: United States America
  • Market Country: Canada
  • Market Region: North America
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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