Nuance is a perfume brand from Australia, built on a passionate and meticulous dedication to every detail. The brand’s unique essence lies in developing versatile products – fragrances that can accompany you through various life moments. Quality is ensured through a rigorous research process, while keeping the pricing remarkably affordable. Nuance’s goal transcends merely creating a perfume; we aim to craft profound personal experiences.

The perfume market has become increasingly saturated, making it challenging to find a fragrance that truly resonates and reflects one’s personal identity. Each perfume is more than just a product; it’s a personal narrative waiting to be told.
Today’s young consumers are increasingly free-spirited, constantly seeking novel and distinctive experiences. Brands must now go beyond mere differentiation and product quality – they must craft meaningful stories that can touch customers’ emotions. Nuance was born with a mission to create meticulously refined, versatile, and unique perfumes, but most importantly, to offer a profound commitment of empathy, support, and companionship for customers.

Today’s young individuals are talented, possessing unique personalities, yet they also bear the weight of societal expectations and constraints. The fear of being judged causes many young people to gradually lose confidence, burying their aspirations and retreating into a fragile shell, afraid to express their true selves. They slowly forget themselves, overlooking the extraordinary qualities within that have yet to be discovered. From this deep understanding, Nuance hopes that our products will become a tight, emotional connection with our customers – always accompanying them, inspiring and supporting them to live fully, breaking down barriers to experience more, and embracing the magnificent values that make each individual truly unique.

Nuance sees itself as a friend who always supports and encourages young people to believe in themselves, to experience more, to explore and listen to their inner voice, and to embrace the unique values that make each individual special. Every Nuance product will accompany you on the paths you choose, through daily experiences, creating a tight emotional connection between the customer and the brand.

Our understanding of ourselves is not predetermined, but rather the result of experiences and self-discovery efforts. Exploring and understanding oneself is a journey built from numerous diverse experiences in life. From the concept of a “journey”, I have created a slogan with three concise yet meaningful words, representing the three stages of this personal expedition.

(FIND) is the stage where we slow down, learn to observe, and experience more deeply. We begin to explore the hidden corners of ourselves, discovering things we never knew about our own.
(FEEL) is the stage where we sense, listen, and learn to connect with what we have found.
(FREE) is the moment when we have understood and fully accepted ourselves, letting go of unimportant things to confidently live, do what we want, boldly express our personality and the wonderful values that define us.

From the concept of a journey, I emphasized the slogan by using a half-circle to evoke the passage of time and the sun’s journey from dawn to dusk. Dawn is when everything begins, bustling and chaotic, then going through a journey filled with countless experiences until dusk arrives, where everything settles, slows down, and becomes peaceful. This mirrors our personal journeys, which traverse through numerous emotions and thoughts corresponding to diverse experiences. The slogan appears across various touchpoints, reinforcing the brand’s message and serving as a reminder, motivating people to always remember their own unique journey.

The slogan is combined with a logo using a geometric sans-serif typeface that is simple and modern, yet not overly rigid. The glyphs have contrasting widths that create an interesting and distinctive overall design.

The entire visual identity uses gray and white colors, creating a gentle feeling with just the right amount of contrast, perfectly aligned with the brand’s personality.

Our brand image utilizes a black and white effect with depth, evoking an abstract, introspective, serene, and contemplative feel.

Our editorial system utilizes a column grid layout, with a simple type treatment and a well-balanced hierarchical contrast. This structured yet flexible approach is combined with the depth-infused imagery to create cohesive, harmonious compositions that still maintain a sense of dynamism.