“Minoan Spora is a range of products from the island of Crete, including olive oil, herbs and infusions, honey, olives, rusks and cookies. Inspired by the authentic Minoan diet, famous across the world for its health benefits, Minoan Spora products are described as ‘The jewels of Minoan land’. Hence for the packaging, we researched the elaborate Minoan jewelry to create geometric patterns depicting the ingredients of each of the products in the range. The color palette mostly refers to the frescos and archaeological findings from this era, however, earth tones were also used to represent the Cretan land and the process of sowing. * Spora = the Greek word for sowing, the process of planting seeds.”
CREDIT
- Agency/Creative: lazy snail , Eleni Pavlaki
- Article Title: lazy snail – Minoan Spora
- Project Type: Packaging
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
