agdsgn – Lays Strong
LAYS STRONG / Chips For Beer (Concept 2014).
The task was to inform the target audience that the product (chips) was designed in order to consume it both ways – with beer and without it. Also it was crucial not to show beer itself.
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
