Le Jardin des Senteurs (The Garden of Scents) is a premium line of reed diffusers from France, with the mission to create a relaxing, luxurious, and natural living environment. LJDS products offer elegant, classic scents with a modern twist, suitable for all upscale spaces, allowing homeowners to savor the nostalgia of old Europe within contemporary interiors.
Concept
The design concept originates from LJDS’s core idea: “Each product is a gift,” aiming to transform each package into a “gift of fragrance.” The packaging not only contains the product inside but also serves as a gift wrap, waiting to be unboxed to spread its fragrance into the air. This “gift of fragrance” is not only for giving to your loved ones but also for yourself, as everyone deserves to enjoy a living space filled with the scent of nature.
The idea of a “gift of fragrance” also emphasizes the human-centric aspect and the brand’s dedication to its customers. LJDS meticulously crafts each scent for your home, infused with love and a spirit of exploration. Furthermore, fragrance is not only a source of pleasure but also a form of art. Therefore, this gift is valuable due to the heritage and artistry embodied in every drop of scent.
Design
To embody the concept of the “gift of fragrance,” we researched and experimented with a foldable packaging structure based on traditional gift wrapping. The paper folds to create a sense of a gift, containing the wonderful works of the famous French artist Claude Monet. Each painting, rich in artistic essence, reflects the scent of the product, nestled within the gift wrap, waiting to be discovered by the user. To bring a fresh perspective, the paintings are further enhanced with concentric circle dots resembling blooming flowers in a field. These dots also represent the scent molecules dispersing into the air when using LJDS products.
For product packaging, we also use micro-perforation and secure it with black sticker tape featuring the brand name. On top of the bottle, we use a wax seal to emphasize the gift concept, adding a touch of classic and premium quality to the product.
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CREDIT
- Agency/Creative: Layơ Lab
- Article Title: Layơ Lab’s Premium Packaging Design for Le Jardin des Senteurs French Reed Diffusers
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Global
- Project Deliverables: Packaging Design
- Industry: Beauty/Cosmetics
- Keywords: painting, fragrance, packaging
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Credits:
Creative Director: Alex Dang
Designer: Truong Thanh, Danson Vu
Producer: Hong Ha
Photography: Quynh Nguyen, Khoa Ngo