Lawazem is a platform that helps companies and brands in Saudi Arabia to grow and lead the mark on their own way, they provide a lot of services like transportation and logistics, printing and advertising, plastics and disposable, office equipment repair & maintenance and almost every any company will need to get the top. and they’re the best.
Lawazem will present you through the Lawazem platform many proposals that will improve your business and help you create an attractive work environment they will provide you with different products and services such as employee gifts, meal preparation and internal celebrations, and many other services provided by their partners.
They asked me to design a unique brand design to represent their unique platform which offers a lot of different services so we came up with an elegant typeface with a remarkable icon with two L letters to give the feeling of supply, pipes and the buildings we contract with. Then we designed a colorful and elegant pattern at the same time.
Lawazem has three key words mainly:
1) Flexible: This means they have the flexibility to offer and serve their client with different categories, they are always there for your brand whatever your brand offer. 2) Multiple: which means that they offer different services with unlimited resources, 3) Available: which means that they have the resources to reach you wherever you are in whenever you wish.
We designed a pattern system for every keyword they have, so when we say it’s flexible, we can see this satisfying gradient that gives the perfect feeling of flexibility, when we use the multiple patterns we can recognize the feeling of a multiplicity of services they offer with a simple design, also that apply when we talk about the available pattern which gives the right feeling for the perfect keywords, they always there for your brand.
All these visual design to give you the right feeling with unlimited alternatives for every pattern we deign so we can use it on every product we want but in the same time you definitely will recognize Lawazem when see any of their products.
- Agency/Creative: Abdelrahman Khaled
- Article Title: Lawazem Brand Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Cairo
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign
- Industry: Transport
- Keywords: Lawazem logistics branding brand design identity shipping gradients
Senior brand designer: Abdelrahman Khaled