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Law Firm Gone Creative

Law Firm Gone Creative

Mier Esparza is a growing and innovative law firm that sets a new tone in the field. It states that legal inquiries shouldn’t be something cold or uncomfortable, but a guided process provided by a team full of experience. The idea was to create a friendly dialogue between the brand and its users through a high pitch of color, very unusual amongst competitors who tend to look way stiffer. The goal is for the brand to be perceived as warm and unique.


  • Agency/Creative: the branding people
  • Article Title: Law Firm Gone Creative
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Mexico
  • Market Region: North America
  • Project Deliverables: Brand Creation, Brand Identity, Brand World, Branding, Graphic Design, Research
  • Industry: Defence
  • Keywords: law firm, corporate, bright, design, yellow, blue, innovative, stationery