The project proposes a new design for brand Lavazza, from a restyling of the logo and creating a clear and elegant graphic image. For the basic package you opt for a white background and images of everyday objects but from a different point of view, meanwhile for the premium images you opt for baroque sculptures on black background, as representative elements of Italian culture.
CREDIT
- Agency/Creative: Fusté Disseny
- Article Title: Lavazza Coffee Packaging
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Branding, Packaging Design, Tone of Voice
- Format: Bag, Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
