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Lavazza Coffee Packaging

Lavazza Coffee Packaging

The project proposes a new design for brand Lavazza, from a restyling of the logo and creating a clear and elegant graphic image. For the basic package you opt for a white background and images of everyday objects but from a different point of view, meanwhile for the premium images you opt for baroque sculptures on black background, as representative elements of Italian culture.

CREDIT

  • Design Agency: Fusté Disseny
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Lavazza Coffee Packaging
  • Brand / Project Name: Lavazza Coffee
  • Strategic Deliverables: Tone of Voice
  • Design Deliverables: Branding, Packaging Design
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Beverages
  • Consumer Packaging Format: Bag, Can
  • Consumer Substrate / Material: Metal

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