“Yours’ is a gender neutral beauty brand for consumers who don’t like to be put into boxes. The brand also focuses on the importance of friendliness to the environment. The reason for being named ‘Yours’ is the idea of the consumer being the one to choose their ‘beauty standards’. The message being ‘This product is yours’, ‘Your look is yours to decide’.
The packaging is made from recycled plastic and is fully reusable. The process is you buy either a pre-filled bottle which can be returned in-store for refills, or buy an empty one which is filled in store. Yours does not advertise on paper products – so no printed posters, leaflets, magazine adverts or otherwise. Any advertising is done in an environmentally conscious manner.”