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Last Word Cocktail Brand Concept by Work and Company

Last Word Cocktail Brand Concept by Work and Company

In an era when the law insisted on “no,” but the people quietly whispered “yes,” there existed a whole world hidden just beneath the surface. Behind unmarked doors and velvet drapes, those in the know slipped into dimly lit rooms where the music was low, the company was lively, and the night felt like it belonged only to them. These were the patrons who knew the right knock, the right glance, the right bartender. They understood how to leave the ordinary outside and step into something a little more daring—something deliciously off-limits.

Last Word is born from that very spirit. Created as a concept brand by WORK AND COMPANY, it’s a modern nod to the clandestine nights of the 1920s—an age when the world lived in black and white by daylight but exploded into color once the sun went down. Speakeasies were more than secret bars; they were sanctuaries for the curious, the bold, and the ones who refused to let rules dictate how they enjoyed themselves. This concept embraces that energy but reimagines it for today’s consumer. No more bathtub gin. No questionable hooch brewed in basements. Instead, Last Word is designed for the modern rule-breaker—elevated, intentional, and crafted without an ounce of alcohol.

Each can is infused with a gentle 5mg THC dose, offering a lift that’s smooth, social, and easy to ease into. It’s made to loosen the tie, soften the day, and take the edge off—without the next-morning fog or regret that once followed those long nights behind closed doors. This is a new kind of unwind: clean, controlled, and crafted with purpose.

The flavor lineup reinterprets cocktail classics from a time when a well-made drink wasn’t just a beverage—it was an experience:

Moscow Mule — crisp, sharp, and bright, with a modern spark that keeps you coming back.
Classic Margarita — tart, zesty, and as smooth as a late-night jazz riff drifting through a smoky room.
Old Fashioned — bold, bittersweet, timeless, and built for those who appreciate a little swagger in their sip.

No alcohol. No hangover. No pretense. Just a fresh, contemporary way to unwind—built for the boundary-pushers, the quiet rebels, and the taste-makers who have always known how to get the Last Word.

CREDIT

  • Agency/Creative: Work and Company
  • Article Title: Last Word Cocktail Brand Concept by Work and Company
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: United States
  • Agency/Creative City: NEW YORK
  • Market Region: North America
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Identity System, Logo Design, Packaging Design
  • Format: Box, Can
  • Industry: Food/Beverage
  • Keywords: DRINK, RTD, TCH, COCKTAIL, BEVERAGE, CAN

  • Credits:
    DESIGNER: Gene Portnoy

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