Lapaca is a benchmark for innovation and flavor, redefining the world of artisanal chocolate with its unique approach. Founded by Silvia Buil and Raúl Bernal, a visionary chocolatier recognized as Spain’s Best Master Chocolatier in both 2011 and 2023, the brand masterfully blends tradition with creativity, delivering exceptional products that surprise and delight chocolate lovers. Each creation is a testament to the team’s dedication to craftsmanship, high-quality ingredients, and an artistic touch that elevates chocolate-making to an entirely new level.
Among Lapaca’s exclusive and innovative offerings are Baturrocks, irresistible chocolate clusters infused with crunchy nuts, designed as a tribute to Aragonese culture and identity. More than just a sweet treat, Baturrocks celebrate the baturro spirit, a symbol of Aragon’s deep-rooted traditions, resilience, and authenticity. Their carefully designed packaging concept transforms the baturro (someone who embodies the traditional Aragonese identity, especially in folklore, customs, and rural life) into a modern visual icon, bridging heritage and contemporary design.
Each flavor of Baturrocks is distinguished by a colored cachirulo, the traditional Aragonese checkered scarf, reinforcing the local cultural connection. But what makes this concept even more special is the stackable box design, allowing customers to mix, match, and collect different flavors, creating a playful and customizable experience. Beyond a mere product, Baturrocks represent a new way to enjoy chocolate—where flavor, history, and design merge into one unique concept that turns every bite into an experience worth savoring.
Lapaca’s commitment to quality, originality, and storytelling through chocolate sets it apart in the industry. Whether you are a dedicated chocolate connoisseur or someone looking for a distinctive gift, Lapaca’s creations promise to surprise, delight, and immerse you in a world where every bite tells a story.
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CREDIT
- Agency/Creative: igloo
- Article Title: Lapaca’s Baturrocks: A Perfect Blend of Tradition and Modern Packaging by Igloo
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Huesca
- Market Region: Europe
- Project Deliverables: Branding, Packaging Design, Product Design, Product Naming
- Format: Box
- Industry: Food/Beverage
- Keywords: snacks, food, packaging, graphic design, character, cartoon, gourmet
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Credits:
Designer & Art Director: Paola Coiduras Piedrafita
Creative Director: Eric Novo García
Photographer: Fiero Estudio
Cliente: Lapaca