Recharge your day with delicious coffee

Each day is a new journey, and Lang Maison Cafe is the perfect starting point to recharge your energy. With the strong aroma, bold signature taste of Robusta coffee beans, Lang Maison Cafe not only help you awaken sense but also arouse a source of positive inspiration, helping you be ready to greet a new day with enthusiasm and focus.

Approach
A delicious flavor from dedication

Lang Maison’s packaging design comes close to consumers with a visual story about the process of making a flavorful coffee beans packed with energy. Taking inspiration from “A delicious flavor from dedication”, each patterned-panel on the packaging is a slice of the coffee-making process – starting with lusciously ripe beans, the harvesting process, drying, roasting, grinding, and ending with brewing. Signals and strokes are simplified to the brink of abstraction, yet recognizable.

The color palette is carefully chosen to balance tradition and modernity. The combination of red, brown, shapes of beige and green bring about a cozy layout, simplicity yet radiating refined and luxurious feelings. The material is art paper which is rough, adding to the realistic and artisanal feelings of product.

Finally, the design homes in on the harmony between brand value and modern market demand. We do not jump on current trends but choose a language of visual sustainability, fresh enough to appeal to younger generations, while bringing a breath of tradition at the same time, touching the hearts of coffee lovers.