Ancora Gold is a line of frozen gourmet seafood. The design and branding created by Laia Fusté, definitely conveys a high end gourmet look, even if its frozen foods. I especially love the photography and black and white throughout the packaging.
“Ancora Gold from Laia Fusté is a project that involved: naming, graphic design, and art direction for a line of gourmet frozen seafood products. The pack’s main idea is that although these are frozen products, they can be even fresher than the ones of the fish market, that’s why in every pack, from a clam’s can to a salt pot, the protagonist is raw fresh seafood.”
CREDIT
- Agency/Creative: Laia Fusté
- Article Title: Laia Fusté – Ancora Gold
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
