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Ladybird Family-Friendly Beer Garden Brand Design

Ladybird Family-Friendly Beer Garden Brand Design

Lady Bird is a family-friendly beer garden situated in San Antonio, Texas. The newly established LadyBird Beer Garden features a curated beer selection, artisanal cocktails, and a gourmet scratch kitchen, catering to the neighborhood north of downtown. Its inviting indoor-outdoor space provides a relaxed ambience for families and friends seeking an enjoyable night out. The creators of LadyBird take pride in offering a sophisticated yet easily accessible experience, highlighted by the establishment’s aesthetically pleasing interior and comprehensive beer choices, which range from craft brews to domestic lagers.

Upon being commissioned to design a brand by one of their new partners, we decided to create a female character as an homage to the partner. The chosen color scheme embodies the character’s gentleness, freshness, power, and strength. Incorporating various elements throughout the branding, such as nature, a goddess-like aura, and birds symbolizing freedom, contributes to the brand’s captivating appeal.

What sets this branding apart is its ability to create a unique atmosphere for visitors of all ages. With captivating murals, a polished and sophisticated logo, elegant and fun patterns, vibrant colors, and whimsical illustrations peppered throughout, it offers an immersive experience. However, what truly matters is customer satisfaction. A combination of stunning branding and exceptional food and service quality creates the perfect blend for success. As designers, we take great pride and satisfaction in being part of this experience offered to customers. In the end, they leave the place feeling happy.

CREDIT

  • Agency/Creative: EME
  • Article Title: Ladybird Family-Friendly Beer Garden Brand Design
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: El Paso TX
  • Market Region: North America
  • Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Identity, Creative Direction, Design, Illustration, Packaging Design, Pattern Design
  • Industry: Food/Beverage
  • Keywords: restaurant, branding, logo, food, beer garden, visual identity, design, illustration

  • Credits:
    Art Director: Joel Martinez
    Designer/Illustrator: Alissa Smith

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