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Lac Glamping Visual Identity

Lac Glamping Visual Identity

Lac Glamping
The way we travel has changed, we no longer want a generic, one-size-fits-all vacation. We want to explore on our terms and immerse ourselves in local culture, and we no longer just want to simply witness nature—we want to live in it. A fusion of glamour and rustic, glamping is a way to authentically experience for a camping trip and stay with nature. Lac is a Rustic, Bohemian glamping site surrounded by the sublime, scenic view of the Tri An hydroelectric lake (Dong Nai province, Vietnam).

Every evening, the sun would set on the wide strip of land that faces the lake shore inspiring our architect to build Lac for those who are in need of a break from the busy cityscapes. While the Lac is not comparable to the luxury amenities in a fancy resort, you will be immersed in peace and tranquility, while enjoying highly rated services and facilities.

Lac is a perfect blend between nature and man-made, wilderness and comfort. We are the true definition of glamping. Staying true to our name, prepare to lose yourself in a happy, peaceful, undisturbed space with high-quality service.

Naming: Serenity – Rustic – Sunset – Nature

Single-word names leave an immediate impression because they are concise and easily memorized. The drop tone put emphasis on the name of the glamping site, even when it’s mentioned accidentally. “Lac” represents the desire to take a breather from the busy city and not look back. It inspires people to spontaneously get lost in an unfamiliar place to focus on themselves. Lac Glamping creates the imagery of wide open natural space, with sunshine, wind, trees, and rivers.

CREDIT

  • Agency/Creative: Atelier 9AM
  • Article Title: Lac Glamping Visual Identity
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh
  • Market Region: Asia
  • Project Deliverables: Architecture, Art Direction, Brand Identity, Brand Naming, Graphic Design, Icon Design, Identity System, Illustration, Motion Graphics, Photography
  • Industry: Hospitality
  • Keywords: Glamping, Camping, Visual Identity, Icons Design, Wayfinding, Illustration Design, Architecture, Photography

  • Credits:
    Art Direction: Son Nguyen
    Architect: Long Tran
    Photographer: Kiet Trinh
    Motion Designer: Lam Thanh
    Illustration Designer: Minh Nguyen

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