Based on the Anaturê brand identity guidelines, Estúdio Labuta developed a line of packaging for artisanal, vegan soaps that respects the unique organic shape each bar takes after crafting. Inspired by the brand’s core values of naturalness, elegance, and commitment to sustainability, we created packaging that acts as a sensitive extension of the visual identity.

The labels follow a minimalist and straightforward language, prioritizing legibility and purity of form, reflecting Anaturê’s desired personality: delicate, tranquil, and distinctive. We applied a color palette inspired by nature and light—tones that convey freshness, calm, and sophistication—always in harmony with the Source Serif and Source Sans Pro typefaces, which reinforce the brand’s humanistic and elegant approach.

Each box was designed to highlight the product’s uniqueness, communicating premium, handcrafted quality without the use of plastics a key market differentiator for Anaturê. The result is packaging that not only protects and elevates the soap but also tells the brand’s story: a natural sanctuary for body and soul, dedicated to women who seek conscious and sustainable self-care.

The project visually embodies Anaturê’s mission, turning each package into a memorable and coherent touchpoint with its target audience, both online and offline. Every detail, from the rounded logo corners to the symbolic seed-inspired graphic, is integrated to create a holistic, authentic, and impactful unboxing experience that reinforces brand loyalty and aesthetic harmony.