Labellota Identity and Brand Design
Mono Cromático – Labellota
labellota is a clothing brand created by illustrator Marv Castillo and co-owned by Larissa Franco and Ricardo Saenz. The project consists in creating sober design in interesting shapes and forms but never abandoning simplicity. That is shown in the logo itself which is an acorn formed by “{D”.
The brand illustrations in the shirts are handmade and simple.
CREDIT
- Design Agency: Mono Cromático
- Organisation/Project Type: Agency Commercial, Published
- Article Title: Labellota Identity and Brand Design
- Brand / Project Name: Labellota
- External Design Credits: Marv Castillo creative and art director Model: Karina Alfaro.
Branding and illustrations: Marv Castillo.
Music: Away by Leon Chang
Venomous Princess by Skurge & Mars Madness - Project Type: Corporate Brand Creation
- Strategic Deliverables: Consumer Brand Naming, Corporate Brand Naming, Corporate Brand World, Corporate Research / Insight, Corporate Tone of Voice
- Design Deliverables: Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Advertising, Corporate Brand Guidelines
- Location: Costa Rica
- Market Country: Costa Rica
- Market Region: Central America
- Product Category: Fashion
- Consumer Packaging Format: Bag
- Consumer Substrate / Material: Pulp Paper
- Extra: Production Credits: Erick Varen AV director
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
