Label Special Edition for the Most Important Costa Rican Sauce

Label Special Edition for the Most Important Costa Rican Sauce

Proseso Estudio – Lizano Rica Inspiración

Lizano is an almost centennial salsa in Costa Rica that represents the flavor of the country inside and outside its borders. To connect with new audiences, we created a support platform for the national artist called «Rica Inspiración». The platform consists in supporting the national artist and providing him with a space to share his art through product labels and a digital content campaign that supports to the launch.

CREDIT

  • Design Agency: Proseso Estudio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Label Special Edition for the Most Important Costa Rican Sauce
  • Brand / Project Name: Lizano Rica Inspiración
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World
  • Design Deliverables: Consumer Graphic Packaging Design, Consumer Retail Brand Design, Consumer Brand Digital Design
  • Location: Costa Rica
  • Market Country: Costa Rica
  • Market Region: Central America
  • Product Category: Condiments
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Plastic, Pulp Paper

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