Proseso Estudio – Lizano Rica Inspiración
Lizano is an almost centennial salsa in Costa Rica that represents the flavor of the country inside and outside its borders. To connect with new audiences, we created a support platform for the national artist called «Rica Inspiración». The platform consists in supporting the national artist and providing him with a space to share his art through product labels and a digital content campaign that supports to the launch.
CREDIT
- Agency/Creative: Proseso Estudio
- Article Title: Label Special Edition for the Most Important Costa Rican Sauce
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Costa Rica
- Market Region: Central America
- Format: Bottle
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
