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Label Design For The Nuts & Honey Spread

Label Design For The Nuts & Honey Spread

Label design for Honey House, a leader on the market of packed honey in Russia. Nuts & Honey Spread is the new healthy and tasty product line contains five tastes: pine nut, peanut and almond, peanut, hazelnut and almond.

The aim was to create a visual identity for the product line. To emphasize the natural flavours and distinguish the product line from a competitors I focused on colours, graphic arts and print solutions.

For each of the different tastes, I created a unique pattern in a pastel colour palette natural for the respective species of nuts. Uncoated textured paper with a decent touch of varnish provides an inviting tactile experience, and the play of light on the golden foil awakes images of warm summer sunsets when it’s nice to have a cup of tea with sweets like this.

CREDIT

  • Design Agency: Tatiana Rusalovskaya
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Label Design For The Nuts & Honey Spread
  • Brand / Project Name: Nuts & Honey Spread
  • Strategic Deliverables: Research / Insight, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Graphic Design, Retail Brand Design
  • Location: Russia
  • Market Country: Russia
  • Market Region: Europe
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Jar
  • Consumer Substrate / Material: Glass

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