We were tasked with creating a new look for the well-known French wine Plume de Paloumey. The peculiarity of this project is that the wine is intended for the U.S. market. Since the wine is organic and has the appropriate certification, it was necessary to place these logos on the label. It had to be done in such a way that the appearance of the product does not lose its appeal.

We developed a concept that reflected the high status of the product and its organic origin. In this concept, we wanted to convey the idea of dynamism, modernity, while maintaining the basic design style for natural wines. We placed the necessary international certification logos on an additional label. This complemented the overall concept and made the product stand out advantageously on the store shelf.

The concept of organic natural wine we proposed to convey through the stylized image of the hills, on which the vineyards grow. As a result, we got a refined solution, which on the one hand correctly conveys the essence of organic wine, and on the other hand conveys the idea of dynamic and modern winemaking.

The main challenge of the project was to create a correctly translating image of French wine, which would be relevant and attractive to the American consumer. In view of this, it was also decided to make the background of the label black.

Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.