The Mavrogiannis estate is located in a rich natural landscape at the foot of Mount Movris next to the historic river Larissos. The images of this place, its sounds, the creatures we meet there, the atmosphere it exudes are the identity and the soul of the estate. We felt that we had to include all the vibrant and important elements of this place to the identity and labels of the winery.
Inspired by all of this, along with the winery owners boundless respect for nature and the processes required to produce a completely natural product, we have created four unique wines made entirely from Greek varieties. For each of them , we designed representations that describe with lyricism the hidden realities behind the hustle and bustle of modern life.
The visual themes created highlight the transcendental relationship we rural people have with nature and at the same time present and introduce the Mavrogiannis estate to the public.
According to the Epicurian concept, the continuous study of nature is the basis for aVios Anemelos, meaning the integral enjoyment of a hedonistic life.
Kryfia Ode is the legend of an unwordly song that is heard in every corner of the creation and coordinates all living things in the eternal dance of life.
Guarded by a fox-like figure that glides from branch to branch at nights, the Ikos Dryadon is the sacred meeting place of the nymphs.
A necessary condition for the preservation of life in nature is Kyria Machi, the relentless struggle of ultimate predominance against entropy.
CREDIT
- Agency/Creative: Symbolic
- Article Title: Label Design for Mavrogianni Estate Wines
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: 2D Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Estate,wine,packaging,vectorillustration,winebranding,greekwinery
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Credits:
Photographer: Anna Tsiami