La Pinta dinner & dancing. A restaurant in Bogotá, which after 5 years of operation needed a change, a strategic approach that would reinforce the business concept, and a visual universe that would complement its discourse and convey an increasingly powerful message to the consumer.

La Pinta invites its customers to try authentic Spanish dishes in a vibrant atmosphere; a guideline with which we structured the entire new strategic approach.

The creative and graphic development process of the La Pinta brand, a restaurant that decided to renew its identity, was a visual transformation that reflected the vibrant and welcoming essence of the place. With the aim of conveying a unique and memorable experience, it incorporated a wide range of graphic elements.

Firstly, we focused on enriching the brand with a variety of graphic assets that would give it a distinctive and versatile identity. We incorporated dynamic and inline illustrations that captured the essence of the restaurant. These illustrations became key pieces that adorned both printed and digital materials, adding a touch of freshness and vitality to the brand.

As for the color palette, we opted for a bold and vibrant selection that reflected the energy and passion of Spanish cuisine. We used striking colors that harmoniously contrasted with each other, creating a visually stimulating and attractive atmosphere. This combination of colors not only highlighted the brand.

Lastly, typography played a fundamental role in the new identity of La Pinta. We opted for a much bolder and more striking sans-serif font, which reflected the personality of the restaurant. This typography not only gave character to the brand, but also clearly communicated its modern focus. It invited people to share unforgettable moments, where good food and good company merged into a unique experience.

The creative and graphic development of the La Pinta brand was an exciting process that completely transformed its image and brand experience. From dynamic illustrations to vibrant color palettes and bold typography, each element was carefully designed to convey the unique essence and personality of this must-visit place.

At La Pinta dinner & dancing, we exist to share a great beginning.