In the life of every company, there comes a moment when you need to look closer at who you are or better whom you’ve become and make that visible also for the others. That moment had come to La Petite Patisserie too.
French bakery La Petite Patisserie is known as charming, alluring place, filled with crunchy baguettes, buttery croissants and decadent pastries. It aims to offer an exceptional quality of baked products, fresh every day.
The new branding is simple yet straightforward. All visual elements, colour palette and other components were chosen carefully to create a distinct cosy and welcoming identity, furthermore to tell a message about the importance of fresh bread and pastry traditions. The new identity is visually „fresh“ and eye-catching, it helps accentuate the main message with less distracting design elements.
The rest of the identity was ripe for redesign into something truly representative of the tradition and beauty of French flavours.
At the heart of the identity lies a new logo and packaging. Therefore, the logo adopts a simplistic design that helps bring a more subtle feeling of care, perfection and passion. Flexible packaging and baked goods should go hand in hand with the new visual identity, so I’ve created four different packaging boxes for confectionery, three sizes of paper bags for bread and snacks, and two sizes of shopping bags. The inner side of all paper packaging was covered with special anti-grease protection, ensuring the long-term freshness of the product and the aesthetic appearance. The functional approach of packaging was a major importance part. Unique no glue cake boxes are self locking and do not require any adhesive upon assembly making it extremely convenient and time efficient to package cakes and baked goods. All boxes have a user-oriented construction design that easily allows to insert or remove the product by just folding down the front wall of the box.