Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

La Mala Pub’s New Spatial Identity by Estudio Nuar

La Mala Pub’s New Spatial Identity by Estudio Nuar

Right in the heart of Palermo, La Mala Pub leads Buenos Aires nightlife. Only a few months after opening, it became so trending that generated the need for more space. In consequence, an extra space was attached and Malita was created. We did a joint work with the architecture team to design the new identity for this space and then generate all the graphic interventions and signage applications. La Mala in spanish means “Bad Girl” and that’s what triggered the visual imaginary, with all these really empowered girls, a bit vintage but updated with the vibrant colours, the contemporary phrases (reggeton lyrics) and the spacial mood, meaning she’s from outer space. We created this multifaceted character who represents La Mala but also every girl who goes there. Apart from the posters, which are one of the main characters, we worked a lot on the neon signs, together with the architecture team, as they were very important taking into consideration it’s a night pub and the lighting is fundamental.

CREDIT

  • Design Agency: Estudio Nuar
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: La Mala Pub’s New Spatial Identity by Estudio Nuar
  • Brand / Project Name: La Mala Brand Identity & Architecture
  • External Design Credits: Architecture by Hitzig Militello Arquitectos | Photography by Federico Kulekdjian
  • Strategic Deliverables: Brand Strategy
  • Design Deliverables: Photography, Brand Identity, Brand Redesign, Graphic Design, Brand Experience
  • Service Brand Application: Architecture, Experiential, Signage, Spatial Interior
  • Location: Argentina
  • Market Country: Argentina
  • Market Region: South America
  • Project Keywords: La Mala, Pub, Palermo, Buenos Aires, Estudio Nuar, Brand Identity, Architecture, Neon Lights, Spacial Design Applications
  • Industry Category: Entertainment

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
3
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
3
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
3
Good
Vote
0
Bad
Vote
0