La Maison Étoilée is a fine dining brand that reimagines luxury cuisine as a sensory performance where every dish begins not with technique, but with nature. Rooted in the philosophy of “elevating what the earth offers and refining it through artistry”, the brand celebrates the quiet beauty of botanicals and their ability to transform a plate into a story.

From the warmth of rosemary smoke to the serenity of lavender, the rarity of saffron, the authenticity of thyme, and the vitality of lemon verbena, each herb was chosen not only for its flavor but for the emotion it evokes. These botanical notes became the foundation of the restaurant’s visual identity, inspiring delicate illustrations and motifs that extend beyond the menu into packaging, interiors, and digital storytelling.

The challenge was to design a system that felt timeless and luxurious, yet deeply connected to nature. The identity needed to balance refinement with sensory richness ensuring that a guest’s first impression through a menu or packaging was as memorable as the dining experience itself.

The resulting visual system weaves together elegant typography, a restrained palette, and botanical line drawings that act as subtle signatures of the brand. This approach transforms herbs into emblems of luxury, allowing the restaurant to create a cohesive story across every touchpoint.

With this identity, La Maison Étoilée becomes more than a place to dine it becomes an immersive journey. Guests are invited to savor not only flavor but also the narrative carried through illustration, design, and space, creating a performance for the senses that lingers long after the last bite.