La casa del mar is a space next to the sea that under the legend of the jaguar and the mermaid allows its inhabitants to surround themselves with magic and tranquility in one of the most beautiful places in Colombia.
We create the brand identity and its entire graphic universe based on the legend.
El Jaguar & La Sirena: On moonless nights, you can always see, although only in the shadows, a mermaid playing with a jaguar.
They say they have been together since the first night on earth … When she, in the midst of the furious tide, found her way to the beach, and there she fell in love with the guardian of the treasures of the coast: coconuts, corozos, pineapples and banana trees.
To conquer it, I gave him a conch, and taught him to put it on his ears so that, while the moon covered the rest of its phases, he could hear it even without it.
He promised her then, that in order for him to always come back, he would climb palm trees and give him coconut water on each night of the new moon.
- Agency/Creative: BACKBONE BRAND WONDERING
- Article Title: La Casa Del Mar Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Colombia
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design
- Format: Box
- Substrate: Pulp Carton, Pulp Fibre