Kusi Foods embodies the essence of Peruvian culture and pride through its rich gastronomic heritage. Peruvians take immense pride in their culinary traditions, and the art of cooking and savoring food is deeply ingrained in their culture. Recognizing this, a group of passionate Peruvians came together to create Kusi Foods, a brand that aims to share the authentic flavors of Peru with the world, starting with the United States.
At the heart of Kusi Foods’ products lies chili, a fundamental ingredient in Peruvian cuisine. This fiery spice not only adds heat but also infuses dishes with a distinct Peruvian character. The use of ancestral techniques further enhances the authenticity of these sauces and seasonings. These time-honored methods, passed down through generations, contribute to the unique and delicious taste that sets Peruvian cuisine apart.
In crafting the Kusi Foods brand, the team sought to strike a balance between the ancient roots of Peruvian culinary traditions and the modern, globalized world. The brand is a tribute to the past, celebrating the age-old recipes and techniques that have stood the test of time. Simultaneously, it embraces the present, catering to the diverse palates of Peruvians living abroad who long for the tastes of home and captivating curious foreigners eager to explore the world through their taste buds.
The careful design of the brand, its packaging, and its website reflects this duality – the fusion of ancient and modern. Each element is meticulously curated to convey the essence of Peruvian culture, inviting people on a flavorful journey that transcends geographical boundaries. Kusi Foods serves as a bridge connecting Peruvian heritage with the global community, allowing people from different corners of the world to experience the vibrant and diverse tastes of Peru.
With every jar of sauce and seasoning, Kusi Foods encapsulates the spirit of Peruvian cuisine, offering a taste of tradition, history, and passion. As these products travel across borders, they carry with them the legacy of a proud nation, inviting the world to indulge in the culinary wonders that Peru has to offer. Through Kusi Foods, the flavors of Peru reach beyond borders, uniting people through the universal language of food and instilling a sense of pride in Peruvians around the globe.
- Agency/Creative: Sed Estudio
- Article Title: Kusi Foods Branding and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Peru
- Agency/Creative City: Lima
- Market Region: North America
- Project Deliverables: Brand Design, Food Photography, Label Design, Packaging Design
- Format: Bottle, Jar, Pot, Tag
- Industry: Food/Beverage
- Keywords: Sauces, chilli, food, packaging, bottle
Creative Director: Daniela Nicholson
Design Director: Jose Bernal
Project Manager: Thiara Lau
Design: Nicolás Pérez