Kuodo’s Bowl Branding

Kuodo’s Bowl Branding

Kudo’s Bowl is Acai booth located in Northcoast, Egypt. With a new brand positioning, the owners wanted a visual identity that was both non-standard and fun. The brand does not have a specific target audience and seeks to reach children, men and women of all ages. Thus choosing vibrant catchy colors was the best choice to reach our target and to stand-out between the Hundreds of
brands that is located in North coast in summer season, Playing with fruits patterns is also a very good choice to shows the variation of options that Kudo’s bowl offer.

And as all the ingredients of our product is high end, fresh and premium, The brand is meant to look Fresh, Healthy Nutritional and tasty, should also look trendy and catchy to attract as much attention also to give the vibrant cool look of the summer and also to reflects the brand persona. The packages looks minimal Yet cool so that people who tries Kuodo’s bowl they don’t just have the taste experience but a whole experience of fun and freshness starting from the pack to the delicious taste.

These patterns will also be applied on the booth and inside the restaurant, the material of the packs is going to be eco-friendly materials to save the planet and help to spread the culture of boycotting Plastic and everything that may cause pollution to the Sea, or may harm the planet.

Kuodo’s bowl is more than just an Acai booth that gives you a fresh tasty spark to your summer days, it is a whole experience that you will never forget and you should never miss.

CREDIT

  • Agency/Creative: Sarah
  • Article Title: Kuodo’s Bowl Branding
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Giza, Egypt
  • Market Region: Africa
  • Project Deliverables: Brand Identity, Packaging Design
  • Industry: Food/Beverage
  • Keywords: Food, Branding, Acai, Summer, Packaging, Colorful, Ice cream, Northcoast.

  • Credits:
    Designer and art director: Sarah Madian

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