Packaging Design for My Aronia

My Aronia is a Greek brand from Serres, offering premium products made from aronia, a superfruit rich in antioxidants. Its range includes juices, jams, spoon sweets, and more, all carefully crafted to highlight the natural flavors and incredible health benefits of this nutrient-packed fruit. The brand focuses on quality, sustainability, and taste, delivering products that reflect the true essence of Greek craftsmanship and innovation.

For the packaging design, our primary goal was to create an aesthetic that would stand out on the shelf and communicate the vibrant energy of the brand. We decided to experiment with bold and fluo colors, combining them with striking geometric patterns that would immediately grab the consumer’s attention. This design choice reflects the freshness and vitality of the aronia fruit itself, symbolizing its powerful antioxidant properties in a visually compelling way.

The use of fluo colors, which are vibrant and eye-catching, provides a modern and energetic feel, distancing the brand from traditional, overly organic aesthetics that can often be associated with health-focused products. The geometric patterns serve to enhance the visual impact, reinforcing the idea of precision, health, and innovation. The design breaks free from the norm, offering a contemporary and youthful identity that appeals to a wide range of consumers, from those passionate about health to design-conscious individuals who value both substance and style.

Each package is designed not just as a container, but as a small, functional piece of art that conveys the brand’s commitment to quality, modernity, and natural goodness. By balancing bold design elements with a focus on the natural product inside, My Aronia’s packaging creates a memorable and distinctive experience. The result is an identity that perfectly reflects the fresh, healthy, and innovative nature of the brand, making My Aronia stand out on the shelf and connect with its target audience in a meaningful way.