Task from Client:
Logo development and packaging design for the Ange brand of natural tea drinks.
100% natural tea drinks without chemical additives. A modern product for people who take care of themselves.
Up-to-date, bright, dynamic product. The design should appeal to a young modern audience.

Solution:
Bright attractive design, active metallization area, play of glare.
Graphics applied with post-printing effects, creating a sense of lightness.

Logotype and Symbol:
Easy-to-read font of the name and harmonious brand name
angel silhouette.
The sign is built according to the proportions of the golden section. Competent ratio of its elements makes the graphics maximally collected
and balanced. Harmonizing with nature, the Ange brand uses as an image the silhouette of an angel in the wings of which a drop is enclosed, symbolizing the energy of nature.

Illustration:
Detailed botanical illustrations, the saturation of which is reduced due to the technique of execution, we do not print them in color, but transfer them only by micro-embossing, obtaining reliefs that play with highlights.

Polygraphy:
Emphasis on complex multi-level printing, tween-lacquering, embossing, complex whitewashing. This printing method creates an expressive visual effect.

Typography:
Modern, concise fonts sans serif fonts enhance the style of the aesthetically pleasing brand. The center-axis alignment supports the idea of harmony and balance.

Differentiation of products in the line by changing color coding and varietal illustration.

Cut-out window in the form of an arch is a kind of metaphor, a window into the world of Ange natural beverages, showcasing the product.