Krylia FMCG Branding Designs New Year “Goat in Sheep’s Clothing” Limited Edition Packaging Design for AleXX Cognac
In fact, everything is not as it seems. Each of us has a secret. For some people its the secret of their lives. The real mystery! But every secret sooner or later becomes clear… AleXX Goat in Sheep’s Clothing is a limited edition packaging design of the famous Ukrainian brandy, dedicated to the 2015 Year of the Green Goat on the Chinese calendar.
AleXX Goat in Sheep’s Clothing has got a very unusual design for the New Year AleXX series. Packaging was made in a Gothic style emphasizing the complex and mysterious nature of the brand.
Our talented artists created an illustration depicting a daring and wayward goat hiding under the skin of an innocent sheep. This image symbolized the duality inherent in brand positioning and revealed the difficult temperament of the animal, patronizing 2015.
For the packaging the unique material to this segment was used. AleXX was the first that entered in the Ukrainian alcohol market in a tin tube, once again confirming the status of the country’s most innovative alcohol brand. A complex combination of matte and glossy varnishes combined with a convex sheepskin relief made it possible to achieve the effect of a figure appearing from the dark, and the “ragged” graphic style brought the drawing closer to the gloomy character of medieval engravings. The packaging design of AleXX Goat in Sheep’s Clothing has been awarded by many national and international festivals.
- Design Agency: Krylia FMCG Branding
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Krylia FMCG Branding Designs New Year “Goat in Sheep’s Clothing” Limited Edition Packaging Design for AleXX Cognac
- Brand / Project Name: AleXX GOAT IN SHEEP'S CLOTHING (Limited Edition)
- External Design Credits: Graphic design: Anna Simanovych, Illustration: Anna Simanovych, Creative director: Oleksii Simanovych, Photography: Anatoly Kasyan, Photography post-processing: Anna Simanovych
- Production Credits: FOLIO Plus Printinh Company
- Strategic Deliverables: Product Architecture, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Graphic Design
- Location: Ukraine
- Market Country: Ukraine
- Market Region: Europe
- Product Category: Spirits
- Consumer Packaging Format: Bottle, Tube
- Consumer Substrate / Material: Glass Bottle, Pulp Carton, Pulp Paper